EYEQ.ITY is committed to helping people see more of what they love in an intelligent, simple and affordable fashion. 

EYEQ.ITY (pronounced Eye – Q – ity) was founded by Peter Grimes, a former executive with LensCrafters® with 30 years of experience in the optical industry. The company was conceived around the idea that buying eyeglasses should be simple, fun and affordable.

EYEQ.ITY provides intelligent vision solutions that improve and enhance the lives of our customers. We are passionate about high-quality and stylish eyewear products. Furthermore, we deliver our customized solutions with package prices, meaning our prices include frame, lenses and a host of favorite options to give you what you want and remove the pressure of additional up-sales during your purchase.

We provide customized eyewear solutions. We are not eye doctors. We believe that the best person to care for your eye health is the doctor you already know and trust. If you don’t currently have an eye doctor, we can refer you to one that is well respected within your community and who can see you at a time that is convenient for you. Remember to be good to yourself and visit the eye doctor you trust every two years for a complete eye health exam.




We equip our shops with some of the most impressive technology in the business. Our commitment and utilization of technology enables us to, not only be the leaders of speed and efficiency in the business, but to also craft eyeglasses that meet the highest quality standards.

  • EYEQ Smart View– Provides us the ability to make precision-crafted readers by determining the true magnification needs of our customers.
  • EYEQ-MAP– Enables us to precisely measure a customer’s pupillary distances, optical centers and segment locations from the eyes corneal reflection. In short, it enables us to position the sweet spot of the lens in front of the eye to provide clear, crisp vision.
  • Coburn Technology Len Processing Equipment – Enables us to make amazing glasses in under 1-hour, right before your eyes in both our “SEE-OSKS” and stores.
  • SEE-OSKS & Stores Doing so allows for personalized service and the ability to offer you premium quality products at dramatically lower prices. Expect to save between 65-75% every day on comparable products.



Our shops are a blend of specially designed SEE-OSKS and stores. They are designed to achieve the highest level of service and efficiency in the optical business. We have taken all of the nonsense out of the eyeglass shopping experience, making it easier and faster to buy the glasses you need. We are proud of the fact that most of our customers are able to buy new glasses in under 1-hour. We like to say: “You can have your new eyeglasses from hello to goodbye in under an hour!”


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